New Arrivals

  • Pieszak T-shirt
    Regular price
    €69,00
    Sale price
    €69,00
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  • Pieszak Jeans
    Regular price
    €179,00
    Sale price
    €179,00
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  • Soya Concept Scarf
    Regular price
    €29,99
    Sale price
    €29,99
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  • Hv Society Jacket
    Regular price
    €179,95
    Sale price
    €179,95
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  • Hv Society Pullover
    Regular price
    €89,95
    Sale price
    €89,95
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  • Soya Concept Sweatshirt
    Regular price
    €39,95
    Sale price
    €39,95
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Voile Blanche

  • Voile Blanche Trainer
    Regular price
    €220,00
    Sale price
    €220,00
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  • Voile Blanche Trainer
    Regular price
    €250,00
    Sale price
    €250,00
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  • Voile Blanche Trainera
    Regular price
    €230,00
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    €230,00
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Our Story

Henriette Pieszak

was educated as a production engineer within the Danish textile industry and has more than 25 years of experience in fashion, working in all aspects of the trade. For three years, she lived and worked in Italy, specialising in every detail of her deepest passion – jeans manufacturing. She continues to try on every single style in the design process as she feels that the smallest detail like moving a seem or a pocket half an inch can make the difference between making a woman look good and making her look fabulous. Henriette has also held a job in re- tailing and incorporates her experience with customer behaviour into the design process.

Casual Womans Fashion based on Nordic design.

Soyaconcept is a danish fashion brand with a relaxed approach to fashion based on Nordic design traditions. Unique and signature prints combined with a modern and elegant style are the key words.

Soyaconcept offers quality fashion for price-conscious women. Soyaconcept specialises in high quality at good prices, and designer clothes for feminine women who are not afraid to seduce and experiment with contemporary trends.

“Parisian Riviera”

HV Society is the fashion descendant of HV Polo and is inspired by the polo lifestyle in all it’s facets. Where HV Polo continues to represent a lifestyle for equestrians, HV Society embraces a bigger world where sports meets fashion.

HV Society creates seasonal fashion collections for a modern aged community, who love enjoying the alfresco lifestyle. People who live life to the fullest. In town and country. Stylish but not exclusive, luxurious but certainly not expensive!

I firmly believe that with the right footwear one can rule the world.

Bette Midler

I like my money right where I can see it…hanging in my closet.

Carrie Bradshaw

Clothes mean nothing until someone lives in them.

Marc Jacobs